Exchanges – Blog

Three weeks ago I received a promotional postcard from photographer Gregory Costanzo. Here it is: The card’s been kicking around my desk ever since I received it. I didn’t keep it because I loved the image. I kept it because I found the image puzzling – as

Have you ever seen an advertisement that tugs at your heart strings? One that disgusts you? One that makes you laugh every time you see it? There are certain commercials that evoke some kind of emotion from their audience as they watch it. These commercials make the

False advertising lawsuits are a Marketer’s worst nightmare. In 2012 there have been three high-profile false advertising lawsuits that can serve as a lesson for anyone in the Marketing industry. 1. Nutella Nutella was recently sued for false advertising, specifically for “overstating the product’s nutritional benefits” by

Much of our role as marketers is to advise clients on how to spend money. Some clients are very knowledgeable about spending allocated dollars. They spend plenty on complex tracking systems to recognize visitors to their web site. Yet, when the promotional product vendor calls, they hang

I don’t watch much television. When I do, it might be a ball game or some other sport – so I see my fair share of beer commercials. I guess because I’m in “the biz”, I pay more attention to the messaging and overall content of this

I recently discovered that I am lactose intolerant. This is not a life-threatening diagnosis, but more of a nuisance for someone like me who genuinely enjoys eating. Basically, I cannot consume any dairy products without suffering dire intestinal consequences… so milk, ice cream, most cheeses, including cottage

As Social Media and the constant connection to technology continue to change our daily lives, it is only natural that Marketing should change as well. Ten years ago, Social Media Marketing didn’t even exist – but when consumer behavior adapts, marketers need to follow suit. When your

This is a story about two brands. And coffee. (I love my coffee.) Oh, and breaking the surly bonds of brand slavery… The first brand, Dunkin’ Donuts, was long ago so permanently welded into my brain that I’d find myself in DD drive-thrus without really knowing why.

It’s no secret in the Marketing Communications world that Social Media is the hottest way to promote your brand. Everyone, from small businesses to huge corporations, is utilizing Social Media platforms to create brand awareness. Whether it is through Facebook campaigns, strategic hashtags on Twitter, or viral