Last week Litos sent two of our team members to New York City to attend the Inbound Marketing Summit, #IMS12. Organized by The Pulse Network, this conference was an opportunity for marketing professionals to network and hear experiences and ideas from some powerful movers and shakers in the
Read more →What’s your endgame? Are you in business to get big or get bought? If you’re contemplating a move in either direction, we strongly recommend ‘putting your game face on.’ How can you ascertain whether or not your company needs such a face? Just take a look around.
Read more →A corporate tagline, also known in some quarters (but never here at Litos) as a “strapline,” offers you a unique opportunity to advance your company’s brand promise in nanoseconds. Appearing wherever your logo appears – online, on stationery or on video – it’s your ideal aide de camp
Read more →If you’re like most trade-show exhibitors, you’ve winnowed down your shows to a chosen few – or The Chosen One. You approach this show every year with a mixture of hope and dread. Hope, because you’ll get to press the flesh with people who are interested in
Read more →Who the heck are you? If your company is still hanging in there through waves of financial meltdowns, you can proudly call yourself “survivor.” Feel free to pat yourself on the back – for about five seconds. Then consider an unforeseen ramification or two of the global
Read more →Notes on a presentation to the Environmental Business Council – Recently, on a hot Friday in July, I gave a presentation to the Rhode Island Chapter of the Environmental Business Council of New England. For a hot Friday in July, there was a surprisingly good turnout, about
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