AMC Health
PROJECT:
To create more urgency around – and consequently, acceptance of – a remote health-monitoring program marketed to seniors under the auspices of doctors.
AMC Health – a leader in the remote health monitoring space – works directly for payers and providers to persuade patients to accept, activate and use a remote health-monitoring kit.
CHALLENGE:
The degree of patient receptiveness to, and knowledge of, AMC was uneven at best. In some cases, patients are notified by their doctors in advance. In others, it’s virtually a cold call. In all cases, penetration and conversion rates required improvement. Compounding the challenge: In terms of look, feel and voice, client marketing materials seemed wholly generic – easily minimized or completely ignored.
SOLUTION:
Program branding and marketing efforts were developed to elevate the client’s standing within its competitive set and throughout the industry, enabling AMC to conduct its business to greater effect. Among the components produced were engagement letters; telephone scripts; a branded brochure; branded, re-designed and marketing-driven packaging; and action-oriented activation guides.
RESULTS:
Efforts increased the rate at which AMC Health enrolls eligible patients and speed with which they are activated and participating in the program. Onward and upward.
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