Old Colony History Museum
Housed in a 19th century schoolhouse – a still majestic edifice – the Old Colony Historical Society in Taunton, MA is one of the nation’s oldest, dating back to 1853. Inside is a trove of irreplaceable artifacts that represent the region’s history and what that history has meant to the world.
PROJECT:
Working with the Society’s new leadership, armed with its new 5-year strategic plan, the Society sought to rebrand as it transitions from Historical Society to History Museum.
CHALLENGE:
While the Society has existed for many years, its presence has been muted at best and far from top-of-mind vis-à-vis the public at large.
SOLUTION:
From a branding perspective, we “blew the dust off” the Society, offering it the opportunity to change its persona and perception. With an organizational name change and a new brand identity in place, OCHM is writing a new chapter in its history.
RESULTS:
OCHM presented its five-year strategic plan and introduced it’s new brand identity with a soft-launch event. Attendees included elected officials, business leaders, educational administrators, strategic partners, and members of the museum.
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