Ice Energy – Ice-Q

Ice Energy

Leading provider of smart-grid enabled, distributed energy storage solutions to the utility industry

PROJECT:

Awareness and Engagement Campaign

CHALLENGE:

To successfully attract prospects from the utility industry to the Ice Energy booth, capture qualified leads and fully engage in the sales process. Also, to create a dynamic distinction between Ice Energy and all other exhibitors at DistribuTECH, a major industry event.

SOLUTION:

“What’s your Ice-Q?”

In the spirit of education, lab-coated, pocket-protected professor types walked the aisles of DistribuTECH, challenging attendees from the utility industry to test their Ice-Qs. Participants took the test on the spot: Questions were designed to pique interest and jumpstart the energy storage conversation. All test-takers were directed to the Ice-Q Test Scoring Station – at the company’s booth – to get their “test results.” Upon the swiping of the badge, the professor/actor rewarded the participant with a branded “cubed” T-Shirt and handed him or her off to an Ice Energy representative for further tutoring.

RESULTS:

Over the top. Unprecedented traffic was driven to Ice Energy’s booth and – 428 badges were swiped, totaling 428 qualified leads.

DOWNLOAD:

COMPONENTS:

Click on any image to make larger or to see a slideshow.

Campaign Logo
Campaign Props & Cube-Shape T-Shirt
Campaign Landing Page
DistribuTECH – Trade Show Booth
DistribuTECH – Ice-Q Professors
DistribuTECH – Ice-Q Scoring Station

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