Lumenergi

Innovator/manufacturer of
intelligent lighting control systems

PROJECT:

“Packaging ‘Genius’ so people (read: VCs) can appreciate it.”

CHALLENGE:

To brand a company so that it would appear commensurate with its market promise and potential.

SOLUTION:

• Renamed the company (formerly known as Luminoptics) to better reflect its breadth
• Created a complete rebranding and initial advertising effort
• Oversaw the formal introduction of Lumenergi at a key industry tradeshow

RESULTS:

Lumenergi got noticed, both as a serious player in a space populated by giant corporations and as a company worthy of financing.

When people told me it would be advantageous to ‘brand’ my technology to convince the venture capital community that I was serious, I wasn’t convinced. Litos convinced me and it really paid off.”

- William “Bill” Alling, President / CEO, Lumenergi