Taunton Municipal Lighting Plant

Taunton Municipal Lighting Plant (TMLP)

Public Utility

PROJECT:

Lightwaves demand-side management campaign (DSM)

CHALLENGE:

To educate the utility’s commercial and industrial customers about the efficacy of DSM as a concept; to convey the benefits of TMLP’s specific program

SOLUTION:

  • Litos developed the name “Lightwaves,” one of the first programs of  its kind
  • Created an entire suite of campaign tools including advertising, collateral, and informational video
  • Exceeded the client’s most optimistic expectations for customer compliance

RESULTS:

Campaign gained national attention and was recognized by the American Public Power Association. More to the client’s point, the program was widely adopted by the utility’s C&I customers.

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COMPONENTS:

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Lightwaves Folder and Informational Sheets

OUR ENERGY BROCHURE

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